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Pam Mulka

Pam Mulka

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The very fact that you have an interest in this article may suggest that you already have your company’s page on Facebook. Such a page has its advantages. However, you may have also realized that it is not very efficient when it comes to getting new customers; it is not capable of all the things a professional website can give you. Nowadays, 50% of the entries on Facebook come from the mobile channel, while 74% of mobile users use regular search engines to find information about your business via their mobile devices. 

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„Leveraging browser cache” is when a webmaster has instructed web browsers how their resources should be dealt with. To simplify - specifying which elements on your site should be cached and for how long. For example, any content/images on your site that are static and will not be changed or edited frequently (logos, images, etc..) should be set with an expiration time. This can speed up your site and will increase your page speed score along with possibly increasing your SEO ranking.

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How many times has this happened to you? You finally find a template or theme that you like and you see they have a demo package (also called a quickstart package) that will let you ‚make your site look like their demo’. So, you download the zip file and try to install it only to get errors during the installation. Errors like: Cannot find the XML file or something similar basically telling you that the installation has failed. Does this sound familiar?

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