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Does PPC Even Work?

Every business is looking for low-cost and high-impact advertising options. One of these options is PPC, or pay-per-click. You probably heard about this popular marketing channel many times but if you are still not convinced, this post is for you!

What is PPC?

Let's start with the basics. PPC, or pay-per-click, is a form of advertising where you pay a small fee each time someone clicks on one of your ads. Simple, right? Instead of spending a predetermined amount of money, you pay only for the traffic these ads generate. When PPC is working correctly, the fee is insignificant because if you pay $2 for a click and the click results in a $200 sale, then you've made a big profit! It's a perfect solution especially for those businesses who want to have total control of their performance and budget. Due to the vast number of options, the most popular PPC advertising platform is Google Ads. The key to a successful PPC campaign is to create relevant pay-per-click campaigns, so that search engines could charge you less for ad clicks. More useful ads, less fee for a click, more profit for you and your business. Yes, it's that simple!

Benefits of PPC

Let's check now how many benefits of using PPC there are. Spoiler alert: since there are MANY of them, we'll focus on the most essential ones.

  1. We mentioned it before, but it's worth saying again: PPC is extremely cost effective because you only pay when a user actually reaches your website. And since you can set your maximum spend ahead of time, you won't go over your budget.
  2. This way, we moved swiftly to the next big advantage of PPC: you set the maximum budget for your ads. When choosing other types of marketing, you are locked into a specific rate. when it comes to the PPC you can work with your own budget. It doesn't matter if you have a bigger or a smaller company, it's you who decides how much you will spend on your ads.
  3. If you run PPC advertising through Google Ads you can easily measure and track it because PPC is completely measurable and trackable. Just use the Google Ads tool with Google analytics and you'll quickly determine whether your campaigns are performing well or not. You'll see not only what kind of traffic and results they drive for your budget, but also lots of helpful stats such as impressions, clicks and conversions.
  4. Apart from high cost effectiveness, PPC is also very easy to start with. In comparison to other marketing channels like email and organic social, PPC gives you an enormous advantage: you can target people outside of those who already know your company and follow you. You won't need a lot of time and attention to get satisfying traffic because PPC and Google Ads will offer this within minutes of launch.
  5. Additionally, PPC gives you the control. You control a wide range of options for reaching potential customers, such as keywords or placements you choose to target. As was mentioned before, you also control the budget. Whether you want to spend more or take a break, it's completely up to you.
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